NatureWell® Privacy Policy

NatureWell Privacy Policy

This Policy may be updated from time to time. We encourage you to check back periodically for updates.
Last Updated: January 22, 2024

AX Beauty Brands Global LLC, including its Affiliates (collectively, "AX Beauty", “we”, “us” or “our”) is committed to respecting your privacy and personal data that you share with us. Please take a moment to familiarize yourself with our privacy policy and contact us if you have any questions.

This privacy policy relates to the collection and storing of personal data (“Privacy Policy”) associated with your use of services or features on this site owned and controlled by AX Beauty for NATUREWELL at (the “Site”). It is intended to help you better understand how we collect, use and store your personal information.

“Personal data” or “personal information” means information that identifies you as an individual or from which you may be identified. Some examples may include your name, email address, phone numbers, physical or mailing address, birthday, gender, occupations and other information necessary to purchase products, subscribe to our mailing list or sign up for promotions. Any information that is not connected to your name is not considered personal information.

BY USING THE SITE, YOU AGREE TO OUR PRIVACY POLICY regardless of whether you have read it in part or in full. IF YOU DO NOT AGREE, YOU SHOULD NOT USE THE SITE.

AX Beauty reserves the right to change or modify any of the terms and conditions contained in the Privacy Policy from time to time at any time, without notice (other than updating this Site), and in its sole discretion.

From time to time, we may want use customer personal data for new, unanticipated uses not previously disclosed in our Privacy Policy. If our information practices change at some time in the future, we will post a new version on the Site and update the date set forth above. Any changes or modifications to the Privacy Policy will be effective upon posting of the revisions.

YOUR CONTINUED USE OF THE SITE FOLLOWING POSTING OF ANY CHANGES OR MODIFICATIONS CONSTITUTES YOUR ACCEPTANCE OF SUCH CHANGES OR MODIFICATIONS AND IF YOU DO NOT AGREE WITH THESE CHANGES OR MODIFICATIONS, YOU MUST IMMEDIATELY CEASE USING THE SITE. For this reason, you should frequently review this Privacy Policy and any other applicable policies, including their dates, to understand the terms and conditions that apply to your use of the Site.

When you visit the Site, we collect your personal data for a legitimate business interest related to product offerings and services. Information is gathered on a voluntary basis and when you provide information to us you are consenting to our use of that information for the purposes stated in this Privacy Policy and in our Terms of Use. When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, you consent to our collecting it and using it for that specific reason only.

If you decide to provide us with your personal information, you should know that we may store some or all information to further understand our customer base and deliver the best online experience.

If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your express consent, or provide you with an opportunity to say no or “opt out” from receiving such communications.

If, after you opt-in, you change your mind, you may withdraw your consent for us to contact you by emailing us at or mailing us at:
1400 Broadway, 18th fl
New York, NY, 10018
Attn: Legal

From time to time, we may display tailored interest-based advertising using information you make available to us when you interact with our sites, content or services. Interest-based ads, also sometimes referred to as re-marketing, personalized or targeted ads, are displayed to you based on information from activities such as purchasing on our sites, visiting sites that contain our branded content or ads, or interacting with our online content in other ways. These interest-based ads are designed to provide you with targeted content that is interesting to you.

Like other companies, we may use cookies, web beacons (a.k.a. clear GIFs, web bugs or pixel tags), web server logs, geo-location technologies, and other technologies (collectively, "Cookies") to learn about what ads you see, what ads you click, and other actions you take on our sites and other sites. This allows us to provide you with more useful and relevant ads. In particular, we may use Google Analytics Data Collection for Advertising Reporting Features and Remarketing. The information collected is used to run remarketing campaigns in Google Adwords.

Third-party advertising management partners may help us display tailored content to our customers’ interests and serve interest-based advertising on our behalf. We do not provide any personal information to advertisers or to Third Party Sites that display our interest-based ads. However, third parties may collect information about your browsing activity on our website to display interest-based ads.

You can choose not to receive interest-based ads from us. You will still see ads but they will not be personalized. You may "opt out" of receiving interest-based advertisements from Google by following the instructions at and from other third parties by following the instructions at To learn more about Cookies in general, including how to manage and delete Cookies, visit

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

California Civil Code Section 1798.83 permits our visitors who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, you may do so by emailing us at: or mailing us at:
1400 Broadway, 18th fl
New York, NY, 10018

Our publicly available goods and services are not directed to minors under the age of 13. If you are under the age of 13 you should cease use of the Site and request an adult to assist you. If you are an adult who becomes aware that your child has provided us with personal information without your consent, please contact us immediately. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, or equivalent minimum age depending on jurisdiction, we take steps to remove such information and terminate the child's login or account.

Personal information is gathered for purposes of fulfilling customer orders, managing and expanding our business activities, providing customer service and making available other products and services to our customers and other online visitors.

Despite what we’ve said above, we reserve the right to share your personal data with others under certain limited exceptions. We may use your personal information as follows: to inform you of new services or products; to help detect and protect against account errors, fraud or other criminal activity; to resolve disputes; when we believe we are required to do so in accordance with a law or to respond to a subpoena or court order; to troubleshoot problems; to customize your experience; or when disclosure is necessary or appropriate to protect the rights, safety or property of Hatchbeauty, our users or third parties. When permitted or required by law, we may share your personal information with governmental agencies or other authorized companies assisting us in fraud prevention or investigation or to explore fraud that has already taken place. The information provided to these entities is not for marketing purposes.

We may also reassign ownership of such information in the course of mergers, company divestitures, or any business unit closure.

We also like to interact with you on third party sites where we may post content or invite your feedback, such as Facebook, Instagram, Pinterest or other sites ("Third Party Sites"). Our Privacy Policy and other areas of our Site may provide guidelines or other rules and regulations in connection with our products and services or special contests or promotions, including services that involve Third Party Sites, but Hatchbeauty does not control those Third Party Sites.

If you use any features made available to you on our website by a third party it may result in information being collected or shared between us and the third party. For example, if you use Facebook’s “Like” feature, Facebook may register the fact that you “liked” a product and may post that information on Facebook. Even if we communicate with you on those sites, this Privacy Policy and our guidelines or rules do not apply to companies that AX Beauty does not own or control, or to the actions of people that Hatchbeauty does not employ or manage. You should always check the privacy policy and terms of use posted on Third Party Sites.

Since Third Party Sites are owned and operated independently, the Company cannot ensure the safeguard of any personal information that you provide to a Third Party Site that links to or from any of our Site. These Third Party Sites may have their own separate privacy policies that are beyond our control. As such, we cannot assume any responsibility or liability whatsoever for practices, actions or policies of these Third Party Sites. Any time you elect to leave our Site to visit a Third Party Site, this Policy will not apply.

Only authorized employees, agents or contractors (who have agreed to keep your information secure and confidential) have access to your information. We have taken precautions to ensure that this information is safe and secure, including further limitations on customer payment and banking details, but please understand that no data transmission over the Internet will be 100% secure. While we take steps to protect your personal information, we cannot guarantee the security of any information you transmit to us and you do so at your own risk. When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

Our online store is hosted by Shopify, Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.

Payment: If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover.
PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers. To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.

For more insight, we encourage you to read Shopify’s Terms of Service ( or Privacy Statement ( which are incorporated into this Privacy Policy.


What is a cookie? A cookie is a small amount of data, which may include a unique identifier. Cookies are sent to your browser from a website and stored on your device. We assign a different cookie to each device that accesses our website. We use cookies for a number of reasons including to recognize your device, provide you with a personalized experience on our Site, to operate the shopping cart, to serve targeted ads, and/or to track your prior visits to our Site and other sites in order to serve you targeted ads.

For a list of cookies used by Shopify that may be used for the Naturewell online store, please visit


To help us improve our Privacy Policy and practices or for any other reason, please give us your feedback or send us any questions you may have by emailing us at: or mailing us at:
1400 Broadway, 18th fl
New York, NY, 10018